Sow Row

Fresh, in one continuous line.

Brand Identity · Art Direction · 2025

Role: Brand & Identity Designer
Context: Istanbul Bilgi University · studio project
Team: Individual project
Timeline: 3 weeks
Tools: Illustrator, Figma

Sow Row — a Sow Row billboard on a street corner

One bird, drawn in a single line

The wordmark and the mark are the same gesture: the tail of the "w" lifts off and becomes the bird. There is no secondary lockup and no simplified version, because the mark already works at every size it needs to.

Sow Row — two patterned takeaway sleeves on peach

Warm on paper, bold in the street

Deep teal carries the mark at billboard scale; cream, coral and blush do the close work on menus and stationery. The same four colours in different proportions is the whole system.

Sow Row — the Sow Row colour palette laid out

Circle, leaf, diamond — recomposed

Three tile motifs recombine into a quilt that never repeats the same way twice. It gives the identity somewhere to go on a large surface without ever needing a second logo.

Sow Row — the quilt-tile pattern in coral and teal

Sow Row — patterned cups on a teal ground

Sow Row — menu, cards and stationery flat-lay

From a facade to an apron

Applications were the real test. A mark that only works on a business card is not a system, so the final proportions were decided by the billboard and the poster wall, not by the letterhead.

Sow Row — a coral Sow Row billboard on a concrete facade

Sow Row — a Sow Row kiosk poster on a city street

Sow Row — five Sow Row posters pasted on a wall

Sow Row — the bird mark used as a graphic device beside a diner

The same warmth, backlit

The site takes the cream ground and lets the food carry the colour — the pattern retreats to a border so photography can do the selling.

Sow Row — the Sow Row website on a laptop

Next project

Robot Vacuum App

The map is the interface.