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Flavoy

Colour you can find with your eyes closed.

Brand Identity · Packaging · 2024

Role
Brand & Packaging Designer
Context
Istanbul Bilgi University · studio project
Team
Individual project
Timeline
3 weeks
Tools
Illustrator, KeyShot
Flavoy — the three Flavoy cartons as a family

Colour before words

Three spices, three cap colours, one carton. Everything that distinguishes a variant happens in the top third of the pack, because that is the part you see first on a shelf and the part your hand reaches for in a cupboard.

One structure, three caps

Kekik, Kara biber and Karanfil share an identical triangular carton. Only the cap block and the ingredient photograph change — which keeps the family legible and the print plates cheap.

Flavoy — the three cap colours standing side by side
Flavoy — the three cartons laid out as a family
Flavoy — the Kekik carton, angledFlavoy — a Kekik carton lying on its side
Flavoy — macro of the Flavoy cap and wordmark

Push, don't tear

The corner is the whole mechanism. A diagonal push panel opens the carton one-handed and closes again flat — no tear strip to lose, no screw cap to cross-thread, and the same motion every single time. "Push to use" is printed where the thumb lands, on one recycled stock across the range.

Flavoy — the push-to-open corner detailFlavoy — the premium-quality corner detail and eco mark

A pantry shelf, read at a glance

Shoppers scan colour, then read: the cap block does the sorting well before the type does, which is the only reason a three-variant range needs no shelf-talker.

Most spice packaging assumes two free hands, and cooking rarely provides them — hence one hand, one motion. And the family has to read as one: shared structure with a single changing element keeps three cartons looking like a range instead of three products.

What I'd do next

Test the push-top mechanism through repeat-use cycles, and extend the colour system to a full pantry range.